Divacore met Timo Kraus CEO of Joker Brand Europe – BLOG
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Divacore met Timo Kraus CEO of Joker Brand Europe

Divacore a rencontré Timo Kraus de Joker Brand Europe

Divacore met Timo Kraus CEO of Joker Brand Europe during IFA Berlin last September. Fan of good sound, it is natural that Timo stopped on the stand of Divacore to enjoy the French sound!

Joker Brand, the ultimate urban brand

n 1995 Estevan Oriol (then known as DJ Scandalous) and B-Real from Cypress Hill sat down with their Soul Assassins brother Mr. Cartoon to discuss a new venture. At the time, Mr. Cartoon was struggling to balance his time between the development of his artistic vision, unique tattooing style and the expansion of his fledgling clothing line, Joker Brand Clothing. It is there that the story of Joker Brand Clothing begins.

Joker Brand is internationally recognized as one of the most authentic and original streetwear clothing lines in the world. As a company, Joker Brand resisted the flossy trends of the late nineties, maintaining its connections to the street community.

Based in Los Angeles, Joker Brand Clothing’s head designers MrI. Cartoon and Sick Luck, drawing much of their inspiration from the same streets they spent their teen years cruising. Their designs are synonymous with west coast urban culture, from the low rider car clubs, to the graffiti and skate crews, both Mr. Cartoon and Sick Luck have earned their reputations, not only for their bomb gear, but for their artistry as well.

Mr. Cartoon is considered to be one of the premiere tattoo artists in the World!. Having done ink on most of today’s biggest stars (Eminem, 50 Cent, Xzibit, Method Man, Limp Bizkit, The Neptunes & The Transplants Rob Aston).

In addition to being Joker Brand’s C.E.O., Estevan Oriol still makes time to direct music videos for artists such as D12 and Cypress Hill. He is also an internationally recognized photographer, working with magazines such as Rolling Stone, The Source, Details, and Vibe.

Joker Brand Clothing continues to maintain its links to the streets. With the support of their expansive Hip Hop family, including such phenomenal artists as Cypress Hill, Dr. Dre, Snoop Dog, Outkast, Eminem, 50 Cent, Xzibit, Method Man, and Red Man just to name a few, Joker Brand has established itself as one of the most influential voices of the fashion community.

Divacore met Timo Kraus CEO of Joker Brand Europe

Divacore met Timo Kraus CEO of Joker Brand Europe

The European division of Joker Brand has also been solid for years and it is with great pleasure that Divacore has exchanged with Timo Kraus for an upcoming collaboration? It is a surprise!

In the meantime, it is with great interest that we have collected his comments and we share his playlist we already love!

Timo, who are you?
My name is Timo Kraus, I’m 42 years old and I live with my family in Berlin, Germany. I am the CEO of Joker Brand in Europe.

What is the role of music in your life?
Music is very important in my life. It’s a companion everyday. I listen to it all the time, in every situation and mood.

What do you prefer in the Addict headphones?
What I like most about the Addict headset is the sound that is really powerful and the autonomy that is quite impressive! I also appreciate the wireless side that allows me to use it in any situation without embarrassment. I feel more free.

What are you listening in your Addict?
In the meantime, it is with great interest that we have collected his comments and we share his playlist we already love!

Evergreens for good mood :

– House of Pain – Same as it ever was

– DJ Muggs – Dust

– Comptons Most Wanted -Straight checkn’em

– Cypress Hill – Black Sunday

– Kid Frost – East Side Story

– Mobb Deep – The Infamous

Quite relaxed music :

– Quantic Flowering Inferno – Doge with a rope

– Money Mark – Brand new by tomorrow

– Everlast – Whitey Ford sings the Blues

Hard music : 

– Dropkick Murphys – The Warriors Code

– Transplants – Transplants

– Bodycount – Born Dead

Divacore met Timo Kraus CEO of Joker Brand Europe Best headphones Esteban Oriol Los Angeles

WIN YOUR EXCLUSIVE KIT DIVACORE X JOKER BRAND

Try to win your Joker Brand and Divacore. You can win a Joker Brand custom UNIQUE Divacore Addict headphones, as well as a Joker Brand sweatshirt, t-shirt, cap and phone case! So, are you playing? Draw Monday, October 29 at 17:00! The winner will be notified by email. Good luck to everyone! ?

To participate, register HERE

 

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